Seasoned executive and marketing professional with an entrepreneurial spirit. She had a wide range of experience in management consulting, marketing, technology, and creative direction. Before founding LL BrandLab, she was the Marketing Director of an award-winning hedge fund in Toronto. Before that, she consulted for a variety of clients in finance, health care, technology and travel industries on marketing strategy and execution. Li has a Master of Science in Management degree from Ivey Business School, Western University, and a Bachelor of Art in International Business Management degree from the University of Nottingham.