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Thu, Feb 18


Online Event

RBC Business Advice Webinar - Transition To Sell Online In The Post COVID Environment

Join us to learn about the transition to e-commerce and how to design customer experience for the post COVID environment

Registration is Closed
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RBC Business Advice Webinar - Transition To Sell Online In The Post COVID Environment
RBC Business Advice Webinar - Transition To Sell Online In The Post COVID Environment

Time & Location

Feb 18, 2021, 1:00 p.m. – 2:00 p.m. EST

Online Event

About the Event

The COVID pandemic will eventually end sometime in the foreseeable future. How do business owners prepare for a hybrid (online + offline) sales and marketing model in the post-COVID environment? This webinar will answer your questions!

Event Topics:

  • Prediction of consumer online behavior post-COVID
  • How to define your brand value proposition and communicate it consistently cross omni-channels
  • Does my business need a hybrid marketing strategy?
  • How to make the transition to sell online? Different strategies for B2B vs B2C companies
  • How to define your marketing KPI for a hybrid marketing strategy
  • Use growth-hack strategies to get paying customers at a low cost
  • Search Engine Optimization
  • Google & YouTube Ads
  • Social Media (Organic and Paid)

Who Should Attend:

  • Business owners and Executives
  • Entrepreneurs who are considering starting a new business
  • Marketing and Sales Leads

Guest Speaker:

Li Lu

Founder & CEO, LL BrandLab (LinkedIn)

A seasoned executive and marketing professional with an entrepreneurial spirit. She had a wide range of experience in management consulting, marketing, technology, and creative direction. Before founding LL BrandLab, she was the Marketing Director of an award-winning hedge fund in Toronto. Before that, she consulted for a variety of clients in finance, health care, technology and travel industries on marketing strategy and execution. Li has a Master of Science in Management degree from Ivey Business School, Western University, and a Bachelor of Art in International Business Management degree from the University of Nottingham.

Bonus for Attendees: Free 30-min consultation with guest speaker Li Lu after the webinar.

Event Organizers:

Matthew Chow

Branch Manager, RBC (LinkedIn)

Matthew Chow is an experienced leader having led a number of sales leadership positions over his 14-year tenure. In his current role as the Branch Manager, Matthew along with his team of advisors and partners continue to increase RBC’s collaboration and overall presence within the local community. This requires a strong dedication to increasing innovation and efficiency to deliver an exceptional client and employee experience as RBC continues its journey to becoming a digitally-enabled relationship bank.

Matthew and his team are realizing accelerated business growth and improved client loyalty. Matthew enables, energizes and engages his team to deliver their very best client experience. 

Ruston Martin

Branch Manager, RBC (LinkedIn)

Kenny Ko

Branch Manager, RBC (LinkedIn)

Ellie Chen

Business Account Manager, RBC (LinkedIn)

Ellie is a passionate business professional with 12 years of experience in personal and commercial banking. In her current role as a Business Account Manager, she manages a portfolio of high-value small business clients and provides tailored financial solutions to help clients to start, manage, and grow their enterprises. She is RBC's ambassador to the local community and her proven track record in business development attributes to the close partnership with internal and external experts who contribute to the success of each client path.

Bruce Tong

Business Account Manager, RBC (LinkedIn)

Bruce Tong is an experienced banker who has been in multiple positions in Canadian banking systems. He has 10 plus years of banking industry experience in both retail branch, compliance and call center settings.  He has provided service in investment and lending for both personal and business sides. He and his team specialized in helping small businesses to grow with different financing options. He also helps to provide strategic consultation with business financial reviews.

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