How to Grow Your Brand and Drive Growth in North America & China

Enjoy a lovely evening by meeting with like-minded entrepreneurs and exploring business opportunities. You will learn about the latest trends in branding, digital marketing, PR and eCommerce in North America and China. The speakers will also provide you with an overview on the steps required to sell to the Chinese market, while increasing brand visibility in Canada and U.S.

Topics include:  

• A practical checklist in building a sustainable brand
• Digital marketing trends in North America vs in China
• How to build an international brand from scratch 
• Why do you need an international branding strategy?
• Public Relations and social marketing tactics and tools for building visibility, and driving revenue in the U.S and Canadian marketplace
• Sell to China - a step by step guide for cross-border eCommerce
• New eCommerce model vs traditional trading model

Speakers: 

Li Lu

Founder and Managing Director of LL BrandLab. 

Li is a seasoned business and marketing professional with an entrepreneurial spirit. She had a wide range of experience in management consulting, marketing, technology, and creative direction. Before founding LL BrandLab, she was the Marketing Director of an award-wining hedge fund in Toronto. Before that, she consulted for a variety of clients in finance, health care, technology and travel industries on marketing strategy and execution. Li is also an artist and dedicate her time in charity. Li has a Master of Science in Management degree from Ivey Business School, Western University, and a Bachelor of Art in International Business Management degree from the University of Nottingham.

Minni Li

Director of Heyee Marketing

Minni has over 10-year experience in China's and global digital marketing and eCommerce, especially in consumer goods and travel industry. Her skills focus on digital strategy, SEM&SEO, eCRM, online traffic planning and buying, ROI optimization, and Online Sales Channels building. Before founding a digital consulting company in Guangzhou, China, she worked in Publics group, served P&G, and a Malaysian Airline of eCommerce strategy with two awards winning campaigns and outstanding performance results. Her company has been serving international brands doing business in China for 5 consecutive years, including Burt's Bees, Glad, Clorox, UGG, Shiseido, etc. Minni owns an MBA degree from Sun Yat-Sen University and a Bachelor's degree in Business Administration Management.

David Finkelstein

Director at LL BrandLab and The DFI Group

David has over two decades of experience in leading PR, communications and marketing practices for early-stage technology companies in Canada and the U.S., helping entrepreneurs build visibility and brand recognition from scratch. He formerly worked with Alexander Ogilvy PR, in its Silicon Valley office, and has consulted with a myriad of emerging tech companies, facilitating growth, funding and acquisitions. David brings a goal-oriented approach to clients,  by combining "Big picture" thinking with tactical precision in vast marketing, business and communications. David has an MBA in Marketing from Florida International University and a Bachelor's degree in Finance from University of Manitoba. 

 

Date and Time:  Tuesday, December 3, 2019

Doors open at 6.00pm

Presentation starts at 6:30 (with Q&A)

Followed by networking

Venue: 

96 Steelcase Rd West,

Markham, Ontario, L3R 3J9

Ticket:  

$10 for the public

Free for clients of LL BrandLab. Please contact the organizer for Promo Code.

Light food and refreshments will be provided

Contact the organizer:

li.lu@llbrandlab.com

www.llbrandlab.com

Eventbrite link:

https://www.eventbrite.com/e/grow-your-brand-and-drive-growth-in-north-america-china-tickets-82033218565